Our team
Contractors and engineers, building the subcontractor's office
SubTools is made by the BuildTools team — people who have run jobs, chased pay apps and stood in the mud — together with the trades who use it every day.
Our story
We kept watching great crews lose money in the office
BuildTools spent years helping custom homebuilders run their projects. Again and again, the subcontractors on those jobs told us the same thing: the field runs great, but the office is a mess of spreadsheets, texts and missed deadlines.
So we cut a version for them. SubTools takes everything the platform already does — budgets, scheduling, documents, QuickBooks — and rebuilds the workflow around a trade contractor’s day: bids, crews, service calls, pay-when-paid billing, lien waivers and certified payroll.
Then we put AI agents on the parts nobody wants: sending pay apps, chasing waivers, drafting daily logs and reconciling hours. The result is an office that mostly runs itself.
Built for the trades
We started from the subcontractor's day, not the GC's. Every screen assumes phases, crews, service calls and pay-when-paid — not a general contractor's org chart.
The office should disappear
Your people are best on the tools. Software should quietly handle the billing, the waivers and the logs so nobody spends Saturday on paperwork.
Your data, done right
Clean QuickBooks sync, honest permissions, and background checks that keep sensitive details with the vendor — never mishandled in a spreadsheet.
Built with BuildTools
SubTools runs on the same platform that powers BuildTools for homebuilders — proven on thousands of projects — retuned for subcontractors.
The team
The people behind SubTools
A small crew of builders and engineers, backed by the full BuildTools team.
Sven Gustafson
Founder & CEO
A fourth-generation custom home builder who founded BuildTools from inside the industry — and set the direction for SubTools.
Tom
VP of Sales
Leads sales and growth, helping construction companies trade scattered tools for one connected operating system.
Cody
Senior Sales Executive
Brings consultative sales to customer conversations, tying business goals to the right SubTools setup.
Claudia
Sales Associate
Helps contractors see the fit early, guiding them from first contact through next steps with a focus on real crew needs.
Willard
Lead Software Engineer
Leads engineering, turning product direction into reliable software for the office and the field crews who live in it.
Hector
Customer Success
Supports customers after launch across scheduling, budgets, documents and field workflows — and turns feedback into fixes.
Ben
Implementation Consultant
Guides new customers through setup and onboarding with practical adoption steps for teams that have active jobs.
Viktor
Marketing & Client Outreach
Connects SubTools with the subcontractors and remodelers ready for modern project management.
Come build with us
Put your crew on SubTools, or tell us what your trade needs next.